Looking at the 2021 fiscal year performance report released by Inditex, in the 12 months ended January 31 this year, the sales of Zara and Zara Home increased by 39% year-on-year to 19.586 billion euros, accounting for 70.7%, Pull & Bear, etc. Even in the European and American markets, the homogeneity of these three brands is becoming more and more Obviously, it gradually dragged down Inditex's performance.Īccording to the second quarterly report of 2020 (2020.4.30-2020.7.31), Zara and Zara Home's revenue was 5.53 billion euros, accounting for 68.9% of the total revenue Pull&Bear's revenue was 580 million euros, accounting for 7.2% Massimo Dutti Revenue was 490 million euros, accounting for 6.1% Bershka revenue was 690 million euros, accounting for 8.6% Stradivarius revenue was 500 million euros, accounting for 6.2%. Under the general trend of domestic consumption upgrades, their products are no longer as popular as before.īut this does not seem to be the main reason why ZARA's parent company, Inditex Group, chose to back down, but the three brands themselves are increasingly inconsistent with Inditex's strategic adjustment. Unlike ZARA, Bershka, Pull&Bear and Stradivarius belong to a lower gear in fast fashion, which also determines that there are many quality problems.
It's a pity." Many consumers have also begun to worry that more and more foreign brands are choosing to withdraw from the domestic market, and they will be able to choose less in the future, and the prices of domestic emerging brands are not cheap. Although the styles are relatively common, they are durable. That is to say, Bershka, Pull&Bear and Stradivarius are about to officially withdraw from the Chinese market.Ī user on Xiaohongshu said, "The prices of these brands of clothes are okay, and the quality is okay.
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In fact, at the beginning of last year, these three brands have announced the closure of all offline stores. "The three brands of Zara have closed their stores for discounts, go get some wool." Recently, many bloggers and users on Xiaohongshu are running to tell each other.Īs early as a few days ago, the e-commerce flagship stores of ZARA's three sister brands Bershka, Pull&Bear and Stradivarius jointly released a store closure promotion announcement, saying that operations will officially end on July 31.
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